MICA Ahmedabad Selection Criteria 2025, Cut Off, Eligibility

MICA Ahmedabad Selection Criteria 2025

Do you want to build a career in marketing and communication? MICA Ahmedabad is one of India’s top institutes in these fields. Admission to MICA is highly competitive and involves a multi-stage selection process designed to evaluate both analytical and creative abilities.

This article explains the MICA Ahmedabad Selection Criteria 2025, including the MICAT Selection Process, Admission Process, Eligibility Criteria, and the expected cutoffs for CAT, XAT, and GMAT.

Also Read, IIM Ahmedabad Executive MBA 2025, Admission Process, Fees

MICAT Ahmedabad Selection Process

The selection process for MICA Ahmedabad’s PGDM and PGDM-C programs is conducted in multiple stages to evaluate candidates thoroughly. The stages are as follows:

Step 1: Appear for CAT/XAT/GMAT: Candidates must have appeared for at least one of the following entrance exams: CAT, XAT, or GMAT. The scores from these exams are used to shortlist candidates for the next stage of the selection process.

Step 2: MICA Admission Test (MICAT): MICAT is an in-house test conducted by MICA Ahmedabad to assess candidates’ aptitude, creativity, and analytical skills. It consists of three sections:

• Section A: Psychometric Test (qualifying in nature)
• Section B: Aptitude Tests, including Verbal Ability, Quantitative Ability & Data Interpretation, General Awareness, and Divergent & Convergent Thinking
• Section C: Descriptive Test, evaluating creative and analytical writing

Candidates must clear the minimum cut-off in each section to proceed to the next stage.

Step 3: Group Exercise (GE) & Personal Interview (PI): Candidates who qualify for MICAT are called for the Group Exercise and Personal Interview:

• Group Exercise (GE): Evaluates teamwork, leadership, and problem-solving skills.
• Personal Interview (PI): Assesses communication skills, clarity of thought, and overall personality.

These rounds are conducted in multiple cities, including Ahmedabad, Bengaluru, Delhi, Kolkata, and Mumbai.

Step 4: Final Merit List & Weightage: The final selection is based on a composite score, which considers the following components:

Candidates are ranked according to the composite score, and the merit list determines the final selection.

Step 5: Offer Letters: Candidates who clear all stages and are selected based on the final merit list will receive their offer letters from MICA, confirming their admission to the program.

Also Read, Top B-Schools Accepting Low GMAT Scores for MBA Admission

MICA Ahmedabad Admission Process

The admission process at MICA Ahmedabad ensures a holistic evaluation of candidates and identifies those best prepared to excel in marketing and communication. The steps involved in the process are as follows:

1. Application Submission & Fee: Candidates must submit an online application through the official MICA website. The application requires personal, academic, and entrance exam details (CAT, XAT, or GMAT). The application fee for MICAT is INR 2,200 (non-refundable), payable online during submission.
2. Shortlisting for MICAT: Based on the submitted CAT/XAT/GMAT scores, candidates are shortlisted to appear for the MICAT exam.
3. MICAT Examination: This in-house test evaluates aptitude, creative thinking, and problem-solving skills. Only candidates meeting the minimum cutoffs in MICAT proceed further.
4. GE & PI Rounds: Shortlisted candidates are invited for Group Exercise (GE) and Personal Interview (PI) sessions conducted in multiple cities. These rounds assess teamwork, leadership, communication skills, and overall personality.
5. Final Merit List & Admission Offer: MICA Ahmedabad prepares a final merit list based on a composite score that includes CAT/XAT/GMAT scores, MICAT performance, GE & PI scores, academic records, and extracurricular achievements. Selected candidates receive offer letters confirming admission to the PGDM or PGDM-C program.

This structured process ensures that MICA Ahmedabad admits candidates who are not only academically capable but also innovative, collaborative, and ready to thrive in the dynamic field of marketing and communication.

Also Read, GMAT Sample Paper 2025, Practice Tests With Solutions PDF

MICA Ahmedabad Eligibility Criteria

To apply for MICA Ahmedabad’s Post Graduate Diploma in Management (Communications) [PGDM-C] and Post Graduate Diploma in Management (PGDM), candidates must meet the following eligibility criteria:

• Bachelor’s Degree: A three-year bachelor's degree or its equivalent in any discipline recognized by the Association of Indian Universities (AIU) or the All India Council for Technical Education (AICTE) is required.
• Final-Year Students: Candidates in their final year of graduation or those awaiting results can also apply, provided they complete their degree requirements before the program commencement.

MICA Cutoff Percentile for CAT, XAT, and GMAT

MICA Ahmedabad does not officially release the exact cutoff percentiles for CAT, XAT, or GMAT. However, based on past trends, the expected cutoff percentiles for 2025 are:

• CAT: 80 - 85 percentile
• XAT: 80 - 85 percentile
• GMAT: A score of 600 or above is considered competitive

These cutoffs are used to shortlist candidates for MICAT and further stages of the selection process.

Also Read, IIM Ahmedabad GMAT Cutoff For PGPX & PGDM Admissions

MICA Ahmedabad Selection Criteria 2025: Conclusion

Securing admission to MICA Ahmedabad requires a well-rounded approach, with strong performance in CAT/XAT/GMAT, excellence in MICAT, and active participation in group exercises and personal interviews. Since MICA values creativity along with analytical ability, candidates should prepare holistically. A clear understanding of each stage of the selection process can significantly enhance one’s chances of securing admission to this prestigious institute.